A little curiosity goes a long way

Know what’s inside. Know what it’s worth.

Ever wondered what goes into the things you buy? Take a photo, and let’s unpack the ingredients, the estimated cost, and the people behind the product.

Free account · 10 free scans · no card needed

Margie, Margin Seeker's little detective, inspecting a box of ingredients with a magnifying glass

Everyday things, a closer look

Food · Nestlé S.A.
NIDO Fortificada Dry Whole Milk
AI est. cost
~$12.00
~1.6–2.3×
Retail price
~$19–$28
Typical shelf prices · not live
Beauty · Henkel AG & Co. KGaA
Kenra Perfect Medium Spray 13
AI est. cost
~$2.00
~7–11×
Retail price
~$14–$22
Typical shelf prices · not live
General · Spectrum Brands Holdings
Hot Shot Flying Insect Killer
AI est. cost
~$1.95–$2.00
~1.5–3×
Retail price
~$3–$6
Typical shelf prices · not live
Clothing · J.Crew Group
J.Crew Striped Cotton Cardigan
AI est. cost
~$7.00
~10–17× markup
Retail price
~$35–$120
Typical shelf prices · not live